Effective Date: July 1, 2017
TABLE OF CONTENTS
|II.||What is Personal Information And When Does Cereals Lab Collect It?|
|III.||What is Non-Personal Information And When Does Cereals Lab Collect It?|
|IV.||Information Provided to Cereals Lab By Third Parties.|
|V.||What Happens To The Information Cereals Lab Collects?|
|VI.||Where is The Information Held?|
|VII.||How Does Cereals Lab Protect Your Personal Information?|
|VIII.||Review, Correction of Your Information, Requesting Removal From Mailing Lists And Deactivating Your Account|
|IX.||A Special Note About Children|
|X.||Public Information Including User Generated Content, Online Forums, Blogs And Profiles|
|XI.||Third Party Sites|
|XII.||Products Offered In Partnership With Third Party(s)|
II. What is Personal Information And When Does Cereals Lab Collect It?
Cereals Lab collects both personal and non-personal consumer information. Personal information collected by Cereals Lab is discussed below in this section. Non-personal information is discussed below in Section III.
Personal information is information that identifies you and that can be used alone, to contact you on-line or off-line. Cereals Lab may collect personal information from our online visitors during:
– Contest registration and prize acceptance;
– Warranty registration and requests;
– Customer support and/or technical service requests;
– Player match up and other head-to-head online competitions;
– Registration for games and/or special game-specific events;
– Newsletter subscriptions, referral services, and other marketing surveys and email campaigns;
– Registration for Origin and/or other service accounts;
– Creation of a personal profile;
– Product, service and/or subscription orders;
– Service requests from third party service providers on our site;
– Access to our products and/or services on social networks or other third party services; and
– Otherwise through use of our software, mobile or online services where personal information is required for use and/or participation.
Information collected will vary depending upon the activity and may include your name, email address, phone number, home address, birth date, mobile phone number and credit card information. Visitors to Cereals Lab Mobile may be asked to provide the name of their mobile service carrier, model of their mobile phone and a valid mobile number so that we may provide purchase instructions directly to their mobile phone. In that context, your mobile number will only be used to send you a text message with a link to download your game and will not be retained for any other purpose.
III. What Is Non-Personal Information and When Does Cereals Lab Collect It?
Non-personal information, alone, cannot be used to identify or contact you. Cereals Lab collects non-personal information about your use of our online and mobile products and services both on our website and in the course of game play and software usage (on mobile and game system platforms).
IV. What Types of Non-Personal Information Does Cereals Lab Collect?
When you use Cereals Lab mobile products and services or you play our games on your game system, we may collect certain non-personally identifiable information for purposes including improving our products and services, troubleshooting bugs, providing services to you, facilitating the provision of software updates, dynamically served content and product support as well as communicating with you. The non-personal information collected may include demographic information including gender, age, zip code, information about your computer, hardware, software, platform, game system, media, mobile device. We also collect other non-personal information such as username, user ID or persona, feature usage, game play statistics, scores and achievements, user rankings, time spent playing our games, and click paths as well as other data that you may provide in surveys, via your account preferences and online profiles such as friends lists or purchases, for instance. We may also receive information from third parties in connection with market and demographic studies and/or other data that we use to supplement personal information provided directly by you.
V. How Does Cereals Lab Collect Non-Personal Information?
VI. Information Provided to Cereals Lab by Third Parties
Cereals Lab may also receive other information from third parties, including in connection with the operation and distribution of our products and services as well as market and demographic studies that we use to supplement personal and anonymous information collected or provided directly by you. Some third party services such as Twitter and Facebook may also provide us with information from your accounts there with your permission.
Cereals Lab may also collect or receive information about you from other Cereals Lab users who choose to upload their email and other contacts. This information will be stored by us and used primarily to help you and your friends connect.
Cereal Lab may also receive information from third parties in connection with market and demographic studies and/or other data that we use to supplement personal information provided directly by you.
VII. What happens to the information Cereals Lab Collects?
1. How Cereals Lab Uses Your Information
Cereals Lab uses your information to fulfill your specific requests, purchase orders and to send you purchase confirmation and other account-related information. In addition, the personal information you provide will allow us to send you messages about things including new products, features, enhancements, special offers, upgrade opportunities, contests and events of interest. You may also later opt out of such communications sent via email.
Otherwise, Cereals Lab uses personal and non-personal information, both individually and combined together, to better enhance your user experience, improve our products and services, understand the behavior and preferences of our customers, to troubleshoot technical problems, to serve advertising, for authentication purposes, to enforce our Terms of Service, to ensure proper functioning of our products and services as well as to help improve them. In addition, we combine non-personal information with personal information, such as an email address, for purposes including providing excellent customer service, administering loyalty programs and tailoring our communications, offerings, web pages or game play experience to you.
Your participation in tournaments or other online game events is also conditional upon our collection, use, storage, transmission and public display of statistical data (such as your scores, rankings and achievements) generated through your participation.
2. Will Cereals Lab Share My Information With Third Parties?
Cereals Lab will never share your personally identifiable information with third parties without your consent. We may, however, share non-personally identifiable, aggregated and/or public information with third parties. There may be circumstances where you may share information on your own. Please see section XI for more details about your rights to information you share publicly on Cereals Lab including user generated content, forums, blogs, and profiles. You may also opt in to allow Cereals Lab to share your personal information with companies and organizations that provide products or services that we believe may be of interest to you. To opt out of further communications from a marketing partner or sponsor with whom your information has been shared, please contact that partner or sponsor directly.
Cereals Lab does not disclose any personal information about children under 18 years of age who have registered on any of our websites to third parties, or share or disclose personal information other than as set forth in this policy, provided however, that in the event of a merger, acquisition, or the unlikely event of bankruptcy, management of Cereals Lab customer information may be transferred to its successor or assign regardless of age.
You will be notified before your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.
We may also access and disclose personal information, including personal communications, in connection with report abuse functions in our products and services, to enforce legal rights and comply with the law, or to comply with an order from a government entity or other competent authority, or when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users or others who may be harmed or may suffer loss or damage, or when we believe that disclosure is necessary to protect our rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Cereals Lab. Note that certain publically available information you post and communicate on our and third party sites and services is public information for which you have no expectation of privacy. See Section XI for more details.
3. Where is the information held?
VII. How does Cereals Lab protect your personal information?
Cereals Lab understands the importance of keeping your information safe and secure. Cereals Lab will make commercially reasonable efforts to protect your personal information and ensure the security of our systems. When you enter sensitive financial information (such as a credit card number) on our order forms, we encrypt the transmission of that information using commercially reasonable methods. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. We cannot guarantee that your information will not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. We cannot assume responsibility or liability for unauthorized access to our servers and systems.
VIII. Review, Correction of your information, Requesting Removal from mailing lists and deactivating your account
You can correct or update your account information at any time by emailing us at email@example.com. We will be happy to review, update or remove information as appropriate. We may still retain your information in our files however, to resolve disputes, enforce our user agreement, and due to technical and legal requirements and constraints related to the security, integrity and operation of our websites.
Note that as a result of deleting your data associated with an application on Facebook, you will no longer have access to that application.
IX. Special Note about children
Many Cereals Lab online or mobile products and services are intended for general audiences and do not knowingly collect any personal information from children. When an Cereals Lab online or mobile product or service does request age information, and users identify themselves as under 13, the product or service will either block such users from providing personal information, or we will ensure consent is obtained from parents for the collection, use and sharing of their children’s personal information. At that time, we will provide a description of the information that the child may make publically available, how we will use the information and other practices. We will not knowingly ask children under the age of 13 to provide more information than is reasonably necessary to provide our services.
Please note that if you grant consent for your child to use Cereals Lab’s online or mobile products and services, this may include such general audience communication services as email, instant messaging, and online groups, and your child will be able to communicate with, and disclose personal information to, other users of all ages. Parents can review, edit, request the deletion, or prevent further collection or use of their children’s personal information or make inquiries regarding this policy by sending an email to firstname.lastname@example.org.
Under no circumstances do we condition a child’s participation in an activity (like contests) on the child’s disclosure of more personal information than is reasonably necessary to participate in the activity. On certain sites, we may not permit children to participate at all regardless of consent.
X. Public Information including user generated content, Online Forums, Blogs and Profiles
You may choose to disclose information about yourself in the course of contributing user generated content to Cereals Lab sites or games or in our online chat rooms, blogs, message boards, user “profiles” for public view or in similar forums on our sites and/or on third party sites. Information that you disclose in any of these forums is unencrypted, public information, may be accessed or recorded by Cereals Lab employees, and there is no expectation of privacy or confidentiality there.
You should be aware that any personally identifiable information you submit in the course of these public activities can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to make public in any of these forums.
Note also that in the ordinary course of Internet activity, certain information may be sent from your browser to third parties such as advertising networks and analytics companies. Cereals Lab has no control over the information sent from your browser to those networks or other third parties and recommends that you ensure that your browser settings prevent the disclosure of information you would not like to share.
XI. Third Party Sites
XII. Products Offered in partnership with third party(s)
XIII. Contact Information